Unlucky Rooster
Unlucky Rooster takes an unusual twist on the Chinese Zodiac, turning tradition on its head.
Creating a beer label that stands out among the sea of craft beers was the goal of this project. A striking yet simple design with bold photography helped allow this product to shine.
Awards GDUSA – American Graphic Design Award, AAF District 5 Student ADDY – Silver award, AAF Dayton Student ADDY – Silver award
Role Student project – Modern College of Design (Dayton, Ohio)
Deliverables Beer label design, concept creation, product photography
Year 2018